Marketing & communications
The marketing and communications business is an area that is extremely sensitive to fluctuations in the economy. As soon as the economic climate becomes less favourable it is customer relations that is the first to suffer a cut in the marketing budget. There is generally less attention paid to ongoing thematic marketing campaigns, which can lead to a reduction in structural customer contact.
At the same time direct discount marketing campaigns may be started to find new customers and bind existing customers more tightly. An efficient and effective processing of marketing responses is crucially important to maximize the benefit of these campaigns. This also promotes a reduction in fixed processing costs. Additionally the timeliness, quality and integrity of the response data are important factors for the success of the follow-up.
Our solution
DDC Europe assures you of high quality digitization of your marketing responses. The physical responses are entered into a database through document handling and scanning. The digitized data and responses are accessible through the Internet using DDC Digital Archive.
The digitized response data can be analyzed to produce response curves, geographic and target group analysis, et cetera. Graphical presentation of data analysis is also available. The response data is readily available and accessible regardless of time and place.
DDC Europe is capable of capturing, processing, digitizing and analyzing large quantities of response data and to transform it into meaningful information. With our years of experience we can perform data processing through DDC Near- & Offshoring cost efficiently.
Our Service Platform increases your flexibility. You can improve your own service offerings because you have more time to work with your customers and come to clear project designs, project planning, implementation, supervision and advice. We would be pleased to inform you of the possibilities for your organization.